Facebook video content is highly effective at achieving your goals if appropriately done so here are six tips that can help you get the biggest bang for your buck.
Targeting.
As with everything you do – target. Have a specific audience/segment in mind so that the video content is relevant.
Are you trying to reach different audiences/segments? Then make slight variations or versions of the video, if possible.
Who are they? What are their wants and needs? What is their perception of your brand and product?
What is the objective – generate new leads? Sell products/services to existing leads or clients?
What do you want them to do? Call? Email? Visit? Other?
Short.
If you can say it in 30 seconds, don’t take 60. Keep in mind that 75% of the videos are less than 2 minutes.
Silence.
People tend to have their sound turned off – so incorporate on-screen text and captions as well as imagery to grab attention and communicate your message.
Square.
With 95% of Facebook users accessing Facebook via mobile devices – and few caring to flip the device horizontally to view a video – produce your video for vertical viewing. Completion rates are higher as are ad recall rates
Live.
Facebook’s algorithm shows live video higher in News Feeds and has 600% higher interaction.
Test.
Change is ongoing, so you need to test your Facebook video.
For examples of what others feel are effective Facebook video, check out these examples.
