Expertise That Helps Improve Results
They call me when they need additional marketing communications expertise and bandwidth.
For more than 25-years, including more than 10-years in higher education, I have been helping develop more effective marketing communications programs for start-ups to the Fortune 100, including such organizations as IBM, Microsoft, Sears, Kmart, Walden University, Blackboard, the University of Maryland Global Campus, Florida Southern College, and many others.
The projects range from
- Audience and Competitive research
- Brand development and management
- Data analysis
- Audience segmentation
- Message and offer strategy development
- Contact strategy development
- Media planning
- Digital marketing
- Traditional marketing
- Customer/student acquisition programs
- Loyalty and retention programs
- Interim CMO services
- And more.
And as for the results of my work, they include:
- Five consecutive years of double-digit enrollment growth for the University of Maryland Global Campus
- Enrolling more than 3,000 new students for Walden University
- Increasing applicant to enrollment conversions by more than 10% for a mid-sized state university’s graduate programs
So, when you need to add marketing communications expertise and bandwidth to your team, contact me. I am available on a project or outsourced retainer basis.
Services
Research
Primary and secondary. Qualitative and Quantitative. Helping identify opportunities and threats in the market, and better understand your audience’s wants and needs
Strategy
From integrated marketing communications plans to digital marketing (SEO, SEM/PPC, Email, Mobile, Podcasts, Video, and more), traditional media (TV, radio, out of home, direct mail, events, etc.), messaging and offer strategies, new customer acquisition, and retention campaigns.
Creative
Design, content creation, copywriting, app development
Interim/Part-time CMO
Affordable staffing solutions for your marketing communication needs.
Digital Marketing
Marketing planning and execution with an emphasis on data analytics, SEO/SEM, media planning, automation, and testing
Direct Marketing
If your business sells directly to a consumer or business audience, let me help design your integrated direct marketing action plan, message and offer strategy, and more.
Why You Want Me Working For You
You Add Expertise
My marketing communications experience will help build more effective integrated (offline and digital) campaigns for your institution.
You Save Money
As a new client, you will save 20% off my standard rates for all of 2021. And if you surpass $10,000 in project fees in 2021, you will enjoy the same 20% savings in 2022.
You Enjoy a Strong ROI
My work has consistently exceeds projected campaign goals for my clients - which means they see a bigger bang for their buck. Sounds good, right?
You Sleep Better
When you are saving time and money while enjoying a stronger ROI, your ability to sleep through the night and enjoy more pleasant dreams improves dramatically.
Your President is Happier
When you help the institution save money and generate a higher ROI, your President tends to be happier. And when your President is happier, your chances of greater happiness at work are higher.
Contact Information
You can contact me by calling +1 443.470.5911, emailing pat@pat-mcgraw.com, or completing and submitting this form.
Your information will not be shared with anyone. Once submit the form, you will be taken to a landing page that explains the next steps. If you have any questions, don’t hesitate to call me at 443.470.5911
Increasing Enrollments with Great marketing communications support
Put my 25-years of marketing communications experience, including 10+ years of higher ed experience, to work for you in 2021.
