4 Reasons You Need an Email Audit

Regularly $999. New clients pay $799 – a 20% savings.

Complete and submit this form to schedule a time to discuss your needs and this service

The Base Audit Includes:

Email Strategy

I review your written email strategy and your campaign brief for your most recent email campaign so I can offer suggestions for improvement

email marketing processes

From kick-off through reviews, approvals and sending the email - I will look for ways to save you time, money, sanity while improving performance.

List Management

I evaluate the effectiveness of your list building strategies with recommendations for improvement, if necessary.

Email design & copy

Evaluation of email messaging, offers, writing and CTAs with recommendations to improve performance, if appropriate.

Campaign Performance

Review campaign performance on key metrics to determine if your campaigns are as effective as your business needs.

Testing strategy

Testing means improving and I will dig into your testing strategy and data to provide you with feedback and recommendations for taking testing to a higher level.

Technology & infrastructure

What features and benefits are available with your current email and analytics platforms - how are they being utilized and how can they be better utilized to meet your growing needs.

Testimonials

Equally creative, strategic, and analytical, Pat possesses the marketing knowledge necessary to propel any organization forward.

Lindsey KelleyVP of Digital and Content Marketing, Telit

His detailed and insightful strategic marketing plans were right on target. He ably identified customer trends and opportunities and always brought excellent ideas to all planning discussions.

Marilyn WitkowskiCreative Freelance

Pat ran a strong and effective marketing organization that produced some of the highest growth in the institution’s history. He has a detailed understanding of marketing, recruiting, and operations in the education space enabling him to understand and operate within the big picture. He is a strong team player and an excellent colleague.

Bob GaySVP/COO American Public University System

Pat possesses a unique combination of strategic marketing skills and tactical know how to get the job done.

Bernie JoyceFounder/CEO, Joyce Direct

Pat combines solid direct marketing know-how with a keen understanding of higher education as a business practice very effectively.

Lisa MagerlFormer SVP, Client Services, RTC Relationship Marketing

He is absolutely one of the smartest marketers I have worked with. He connects direct marketing ideas with key strategic initiatives to drive an organization forward.

Erin HeinrichDirector, New Student Recruitment, Walden University

He is a wealth of knowledge, collaborative, and a true team player. With a background steeped in higher ed direct response marketing, he keeps a close pulse on industry trends and competitive insights. Pat is as proactive as he is strategic and would be a valuable addition to any organization he chose to partner with.

Jacqueline HammondVP Student Services, Blackboard

About Pat McGraw

With more than 20-years of email marketing experience with small, mid-sized and large corporations and NGOs across a broad array of industries – I can help you identify opportunities to improve your email marketing performance.

And this Email Audit is a highly-effective way to bring your performance to the next level.

Don’t delay – click the button below, submit the form and let’s talk about your specific wants and needs and expectations. Let me answer your questions and, if you feel it’s the right thing to do for your business, we can schedule a time to start and develop a project timeline.