Because Your Path to Greater Success Starts with a Plan
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The Guide Has You Covered With
- Why Content Marketing should be a key part of your acquisition and retention efforts.
- How to map out your unique story with benefits your target audience want but can't find anywhere.
- What skills you will need and what processes will help you create great content quickly, efficiently.
- How to make content testing a key part of your operation so you can constantly improve results.
The Template Has You Covered With
- Develop Audience Personas for more effective segmentation and targeting
- Create Your Content Strategy for each stage in the decision-making process by persona
- Map out your Message Strategy for each stage in the decision-making process by persona
- Establish an efficient process for creating and distributing your content
And much more.
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Success Requires a Plan.
My Guide and template will walk you and your team through the entire planning process including:
- Setting your content marketing goals
- Developing Audience personas
- Developing your content strategy so the right message and offer is delivered via the right media at the right time for maximum impact
- Analysis and reporting
- And more…