After all these years, I still can’t get over the number of times I get asked “Does our business need a blog?”
Yes, it does.
Why?
Because your audience needs to be aware of who you are and develop trust in your business’ ability to consistently provide unique value. And without your blog – and the content within it – your audience is going to have to work a heck of a lot harder to know your business exists and if they can trust you.
Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (HubSpot, 2019) (Source: https://www.hubspot.com/marketing-statistics)
Check out this short video that touches on 5 extremely important reasons why your business needs a blog.
