The chicken or the egg – what came first? And when it comes to your business – what should come first – the audience or the channel? Does your marketing department have a “Greenbelt Sports – Director” or “Digital Marketing – Director”? “Country Casuals – Director” or “Social Media – Director”? Why is there so much focus on
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Content and keywords. Every so often, the conversation turns to content marketing, SEO, keywords…should content drive keywords or keywords drive content? My recommendation is this – write for your audience, keywords should follow. And my reasoning is this…I know my audience and the content I create is going to be sent to them directly (an