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sharing economy alive or dead

Student Recruitment: Unique, Valuable Programs and Services

The devil, as they say, is in the details.  The market research described earlier will provide you with some of the answers to this Principle from the perspective of your successful students (current) as well as ideal students (potential). Next, you need to make certain that you are offering unique, valuable programs and services so

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Marketing is more than you think

Marketing is… Go ahead.  Finish that statement.  Just let me know how it ends for you. Is it “…generating leads”?  Or “…reaching out to your audience and motivating them to buy”?  How about “…engaging with your audience”? And hopefully not “…a dedicated service provider for sales”? Now, at the risk of sounding like an old

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successful student

Student Recruitment: Identifying your Ideal Student

Recently, I have been helping several colleges improve their student recruitment efforts.  The projects are with non-profit colleges interested in better understanding market needs and wants so they can better serve students today and begin developing the programs and services they are going to need over the next 2-5 years in order to achieve their institutional

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The ‘Columbusing’ of Marketing

Columbusing’ is when you “discover” something that’s existed forever, per this story by NPR. And as I read the article, I realized it’s what’s going on in marketing for the past 5 years or so.  And it’s been driving me crazy. Well, okay, crazier. Reading all those articles and posts about how “storytelling” is important,

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