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Student Recruitment: Unique, Valuable Programs and Services

The devil, as they say, is in the details.  The market research described earlier will provide you with some of the answers to this Principle from the perspective of your successful students (current) as well as ideal students (potential). Next, you need to make certain that you are offering unique, valuable programs and services so

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Marketing is more than you think

Marketing is… Go ahead.  Finish that statement.  Just let me know how it ends for you. Is it “…generating leads”?  Or “…reaching out to your audience and motivating them to buy”?  How about “…engaging with your audience”? And hopefully not “…a dedicated service provider for sales”? Now, at the risk of sounding like an old

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