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Marketing Communications Basics

I was reading “Best Practices Exist for a Reason, Part 2: Landing Pages” and it got me thinking… First, the article is filled with practical and valuable information so please take the time to read it. Second, if you find yourself learning new things and saying to yourself “Well, no kidding…really!?”, find some time to

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content marketing

Omnichannel social selling or Why Your Marketing Sucks

“Omnichannel social selling based upon digital inbound storytelling engages buyers in order to deliver personalized re-marketing messages that humanize the brand.” I grow tired of marketing jargon, aka bullsh*t. Can’t we just talk about the fact that your business doesn’t [a] understand its target audience/segments, [b] understand the competition, [c] understand the market, and [d]

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