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marketing technology

A few words about marketing technology

[siteorigin_widget class=”SiteOrigin_Widget_Hero_Widget”][/siteorigin_widget] In the past year, I’ve seen about half a dozen organizations that have dropped about 25% of the “marketing budget” on marketing technology – CRM and/or marketing automation – without anyone on staff or under contract that knows how to use the technology. My recommendation is that if you can’t afford to hire

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what do you think

Optimism is Overrated or Why I am a Realist

I was reading this morning’s news and came across this article, The Sad Truth about Optimism: It’s Overrated and had to laugh. You see, I’m a realist.  I ask questions.  I try to dive deeper and get a deeper understanding of the situation – the strengths, weaknesses, opportunities, threats. That drives optimists absolutely batshit crazy.

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