pat mcgraw marketing communications

Direct Mail Drives Profitable Revenue in Digital Age Part II

This is the second part of a two-part series.  You can read Part I here.

Basic Math Will Help You Decide

The first video (below) shows a simple break-even analysis you should perform before any direct mail campaign to determine whether you feel the investment makes sense.

You should use these tools to determine if the breakeven numbers appear to be reasonable based upon historical performance. If you have no prior campaigns to compare with, the DMA (www.thedma.org) does have reports that can help you identify similar campaign response rates.

So, what’s running through your mind right now? (Beyond the thought that I might never be nominated for ‘Best Documentary’?)
Interested in learning more about how direct mail can improve your overall marketing performance – generating more high-quality leads and profitable customers?
Share your comments below – and click to download a copy of the Direct Mail Calculators

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