Download free 29-Step Email Marketing Checklist.
Learn more about my Email Marketing Workshop.
Skip ahead to the Email Marketing Articles.
And if you email marketing isn’t living up to projections – check out my Email Audit.
Email marketing can be an extremely effective tool in your efforts to attract new customers as well as to retain existing customers.
Or it can be a lot of work with very little return – which is why it is important to constantly learn new techniques, test and search for ways to improve performance.
At least 99% of consumers check their email on a daily basis.
One of the important benefits of email marketing is that you own the list. I have a lot of people tell me that their focus is on social media because so many people are on Facebook and Twitter and Instagram…
But remember that when you have 1 million Facebook followers to your corporate page, you only reach about 3% of them when you post an update.
What? Why?
Remember that Facebook is in the advertising business so they would appreciate it if you spent money on ads to reach your own followers.
That’s why motivating your social media followers to get on your email list is so important – and can dramatically impact your performance.
In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.
To help you improve your email marketing performance, check out the articles below. And also check out my Email Marketing Workshop. Last, but not least, if your email performance isn’t where you need it to be, check out my Email Audit.
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29 Step Email Marketing Checklist
More on Email Marketing
You’ll Be Thrilled With These Awesome Email List Hygiene Tips
Email list hygiene helps your sender reputation, and engagement rates while reducing chances of landing in email deny lists.
The Best Email Software For Your Business
What is the best email software for your business? Let’s take a look at some of the options, and how you can make the best decision for you.
Marketing Stuff: Higher Ed Edition: Email & Gen Z
The Chicago Tribune recently reported that Gen Z doesn’t use email and colleges rely too heavily on email – causing recruitment and admissions problems Learn how to overcome these issues.
Post-Purchase Email Program
Your post-purchase email program can drive repeat business, referrals and valuable word-of-mouth support for your product – learn how
Creating Your Email Marketing Strategy
You need a written email marketing strategy so you focus your limited resources on what offers you the greatest potential return rather than being distracted by less valuable things.
Email Marketing: The Ultimate Guide
Email marketing guide is for email marketers of all skill levels and provides you with practical tips, best practices and more to improve performance
Email Copywriting Tips
Email copywriting tips that can help you engage your audience so open rates and click rates increase and your business thrives.
5 Ways to Grow Your Email Subscriber List
The 10 proven ways to grow your email subscriber list will also help you attract more qualified prospects for profitable business growth
5 Ways to Engage Your Email Subscribers
5 ways to engage email subscribers including how to increase open rates and click rates leading to higher sales
9 Tips for Growing Your Email List
9 tips for growing your email list – some are overlooked, others are misused but all are effective.
Email Segmentation Tips for Consumer Audiences
Email segmentation helps you get the right message and offer to the right person – for great results. Learn how…
Are You Using The Right Type of Email?
You know there is a proper utensil for each course of the meal – but did you know that there is a proper type of email for the many different messages you need to deliver to your audience?
Ahh, hadn’t given it that much thought, had you? That’s alright, that’s why I am here with this post!
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Email Marketing Workshop
30 Day Free Trial
Learn practical ways to increase your email subscriber list, and develop a more engaged email base with higher open and click rates. Monthly lessons provide you with actionable tasks you can immediately implement so you enjoy faster results. Designed for novices to experts.
