Email marketing can be an extremely effective tool in your efforts to attract new customers as well as to retain existing customers.
Or it can be a lot of work with very little return – which is why it is important to constantly learn new techniques, test and search for ways to improve performance.
One of the important benefits of email marketing is that you own the list. I have a lot of people tell me that their focus is on social media because so many people are on Facebook and Twitter and Instagram…
But remember that when you have 1 million Facebook followers to your corporate page, you only reach about 3% of them when you post an update.
Remember that Facebook is in the advertising business so they would appreciate it if you spent money on ads to reach your own followers.
That’s why motivating your social media followers to get on your email list is so important – and can dramatically impact your performance.
29 Step Email Marketing Checklist
More on Email Marketing
Email list hygiene helps your sender reputation, and engagement rates while reducing chances of landing in email deny lists.
You know there is a proper utensil for each course of the meal – but did you know that there is a proper type of email for the many different messages you need to deliver to your audience?
Ahh, hadn’t given it that much thought, had you? That’s alright, that’s why I am here with this post!
Email Marketing Workshop
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Learn practical ways to increase your email subscriber list, and develop a more engaged email base with higher open and click rates. Monthly lessons provide you with actionable tasks you can immediately implement so you enjoy faster results. Designed for novices to experts.