Download Your Free Email Subject Lines Infographic
For example, playing to the emotions of the reader can be very effective. Greed. Fear.
“Don’t let them break into your home today” could be an interesting subject line for a home alarm/security offer. “Today’s Jackpot is $500 million – feeling lucky?” could work for a lottery.
As with all marketing – remember to test. And once you have a winner identified – test some more. Keep trying to outperform your control/winner because that’s how we get to lower costs and increase profitable revenue!
Oh, and also remember that the email subject line should be a lead into the actual email itself. After all, getting them to open the email is important but you do want them to act on whatever your offer is in the email.
Comments are closed.