Because Your Path to Greater Success Starts with a Plan

content marketing book

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The Guide Has You Covered With

  • Why Content Marketing should be a key part of your acquisition and retention efforts.
  • How to map out your unique story with benefits your target audience want but can't find anywhere.
  • What skills you will need and what processes will help you create great content quickly, efficiently.
  • How to make content testing a key part of your operation so you can constantly improve results.

The Template Has You Covered With

  • Develop Audience Personas for more effective segmentation and targeting
  • Create Your Content Strategy for each stage in the decision-making process by persona
  • Map out your Message Strategy for each stage in the decision-making process by persona
  • Establish an efficient process for creating and distributing your content

And much more.

Success Requires a Plan.

My Guide and template will walk you and your team through the entire planning process including:

  • Setting your content marketing goals
  • Developing Audience personas
  • Developing your content strategy so the right message and offer is delivered via the right media at the right time for maximum impact
  • Analysis and reporting
  • And more…
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