Generational segmentation is another name for “Millennials” and “Baby Boomers.”
A great many businesses are quick to say they target Millennials or Gen Z or Baby Boomers.
And we really need to ask if generational segmentation and targeting a wise move.
Or is it lazy and ineffective?
Take a listen to this edition of Marketing Minute and make sure you share your thoughts and reactions in the comments section below.