Generational Segmentation: Good, Bad, Ugly?


Generational segmentation is another name for “Millennials” and “Baby Boomers.”

A great many businesses are quick to say they target Millennials or Gen Z or Baby Boomers.

And we really need to ask if generational segmentation and targeting a wise move.

Or is it lazy and ineffective?

Take a listen to this edition of Marketing Minute and make sure you share your thoughts and reactions in the comments section below.

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