The Wonderful World of Copywriting Formulas
December 2, 2020 No Comments
There are a lot of copywriting formulas out there – let’s talk about the best
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What is Marketing?
If the first thought that enters your mind when asked “What is marketing” happens to be “advertising” or “expense” – you need to watch this video.
This video also addresses the website’s new look, my summer and the pending launch of Content.
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Content Marketing Keyword Research: 4 Tips For Greater Success
December 1, 2020 No Comments
Keyword research will help you get the most from your online content – and in this article, I walk you through how to do keyword research right
4 Simple Steps to Greater Marketing Results
November 1, 2020 No Comments
“Remember, a 4% response rate means a 96% failure.” The CEO of a company I was working for said that to me after I celebrated a highly-profitable direct mail campaign with my co-workers. Initially, that piece of truth took some wind out of sails. But after some time, that simple sentence became a driving factor