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What is Marketing?

If the first thought that enters your mind when asked “What is marketing” happens to be “advertising” or “expense” – you need to watch this video.

 

This video also addresses the website’s new look, my summer and the pending launch of Content.

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4 Simple Steps to Greater Marketing Results

“Remember, a 4% response rate means a 96% failure.” The CEO of a company I was working for said that to me after I celebrated a highly-profitable direct mail campaign with my co-workers.  Initially, that piece of truth took some wind out of sails. But after some time, that simple sentence became a driving factor

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