Content marketing expert. Speaker. Author. Professor. Husband. Father. Arizona State University Sun Devil.

Monday Morning Smile

Because we all need to smile during days like these – and what better day than Monday?

And what better than a little something featuring a guy by the name of John Belushi, and another guy by the name of Richard Pryor?

December 2, 2020 No Comments

There are a lot of copywriting formulas out there – let’s talk about the best

December 1, 2020 No Comments

Keyword research will help you get the most from your online content – and in this article, I walk you through how to do keyword research right

November 1, 2020 No Comments

“Remember, a 4% response rate means a 96% failure.” The CEO of a company I was working for said that to me