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I am a creatively strategic writer and content creator that specializes in brand building, lead generation, customer loyalty/retention in both offline and online media.  Web pages, landing pages, blog posts, email, texts, social media, PPC/SEM and SEO, interactive presentations, scripts for podcasts, digital media,  broadcast media, print, out of home, direct mail and more.

Best of all, my work is designed to efficiently achieve the business goals of my clients.  Please note that projects that are designed to achieve specific measurable objectives help you understand the ROI on my work for you.

Experience

This is a partial list of the corporations, NGOs and government agencies that I have worked with over the years.

From small to large, privately-held to publicly-traded, serving consumers and businesses in local, regional, national and global markets – this breadth of experiences has helped us focus on working closely with our clients in order to deliver relevant, practical advice that delivers measurable results and profitable growth.

Barry Blau and Partners
Carton Donofrio Inc.
Cirino McGraw Inc.
DWS Associates
Frequency Marketing Inc.
Hobsons
Liberty Direct
Travelers
Widmeyer Communications

ChemLawn/TrueGreen
ServiceMaster

Alvernia University
Blackboard
Blackboard Transact
Connections Education
Education Dynamics
Eduventures
George Mason University
Gilfus Education Group
Greenville College
Hobsons
innov8edu
Kendall College
Laureate Education Inc.
Mid-America Christian University
Noel Levitz
North Dakota State University
Pearson
University of Chicago
University of Maryland Baltimore County
University of Maryland University College
Walden University

AmericaOne Communications
Conectiv
Computer City
[email protected]
GTE
Hewlett Packard
IBM Corporation
Insight
MCI
Microsoft
Packard Bell NEC
Samsung
Toshiba

AutoNationUSA
Computer City
Exxon Mobil
Grainger
Insight Enterprises
Kmart
Sears

Bermuda Department of Tourism
Promus Hotels

Email Marketing

The following are of email marketing campaigns that I have been responsible for designing and writing as well as overseeing scheduling, reporting, list hygiene, segmentation, A/B testing and more.  

Writing for presidents, provosts and senior marketing/enrollment officers at more than 2,000 private and public colleges and universities in the U.S. about ways to more effectively recruit, retain and graduate students.

Writing for presidents and board chairs of non-profit organizations including colleges and universities on topics from board effectiveness, institutional effectiveness and strategic planning.

Writing for coaches, consultants, solopreneurs and small business owners that are searching for more effective ways to grow their businesses.

Articles

Please click on the logo to access the articles published on these sites. If you have any questions, please contact me and I will be happy to make other arrangements for you to access these articles.

You may need to be logged into LinkedIn to access these articles. 

Blog Posts

A well managed blog is a magnet that attracts your audience to your site for information they need.  Take it a step further – it’s a great opportunity for your audience to ask questions and comment on topics important to them so you can respond with even more value.  That’s how relationships are built – so make sure you are getting the most from your blog and posts.

Writing to support the firm’s lead generation and retention strategies, these posts focused mostly on the higher education sector.  The readers are concerned about achieving enrollment/tuition revenue goals in a highly competitive market with a target audience that is reluctant to incur debt.  Because of this, the posts focus on ways to improve performance in recruitment and retention.

Writing to support this consulting services firm’s efforts to attract new clients, these posts focus on non-profit organizations with an emphasis on small to mid-sized private colleges.  The readers are concerned with achieving their institution’s mission and business goals, specifically revenue.  Topics range from strategic planning to developing new revenue sources, audience development and retention, as well as maximizing lifetime value.

Providing coaches, consultants, solopreneurs and small business owners with practical advice for how to use content marketing to more efficiently grow their businesses. 

Published Books

To learn more about these books, please click on the image and you will be taken to their sales page on Amazon.  

A short “How to” guide for small business owners and marketing professionals searching for ways to grow their businesses with content marketing.  Available on Amazon in paperback and Kindle Reader.

Ghostwritten by me, this book is a series of tips, hints and practical advice from a former university president to today’s leaders of higher education.  Available on Amazon in paperback and Kindle Reader.

Case Studies

Well written case studies can turn the “somewhat convinced” to “I want what you offer” because they need to see a real-life example with someone not on your payroll talking about their wants and need along with how your services exceeded their expectations.  Written case studies are great – so are video interviews where the client gets to speak freely about their experiences with your business.  Click on the images to download a PDF copy of these samples.

People love stories. They remember the details of a story much better than they remember a list of features and benefits.  That’s why case studies so effective – they grab the reader’s attention and interest in an engaging way.

A well crafted case study is so much more impressive than listening to a salesperson go on and on the product they want you to buy.

Why?  Because you get to read about someone just like you that found the solution to wants and needs similar to your own with the product you are considering.

Infographics

Some people like to skim – and a well-designed infographic is a highly-effective tool for this audience.  Short, sweet, and to the point – infographics give the reader what they want fast and easy.

Straight-forward tops for growing your email subscriber list – check it out and let me know what you think.

And once you have all those subscribers, you are going to need some great subject lines to motivate them to open your emails – and this infographic has some great tips to make that happen!

White Papers & Guides

Remember, when you audience realizes they have a need, their first step is to search for information. 

What are my options? How do I make sure I select the right solution for me? What kinds of questions should I be asking to make sure I make the best decision?

For those buyers, white papers and guides and even checklists help address their needs at this early stage of their buying process – and they position you as a subject-matter expert that can be trusted for easy to understand insights.  Plus, white papers, guides and checklists are highly effective ways to build your email subscriber list which is key to attraining your business goals.

Co-written with my colleague, this report offers readers a step-by-step process for creating their own competitive intelligence program that helps businesses beat the competition.  This has been downloaded more than 1,000 times – a great source of high-quality leads.

There’s nothing better generating new clients than providing them with the details and watching them realize that’s more work than they want to tackle.  When it comes to small business owners, coaches and consultants, this guide answers their questions and convinces them to hire the expertise.

Interactive

Some people prefer to roll up their sleeves and do rather than read, watch or listen – and that’s where interactive content comes in.

Don’t believe me – check out this research from The Content Marketing Institute , which found that 81% of the marketers they surveyed say “interactive content grabs attention more effectively than static content.”   

Ask most people about direct mail and you are likely hear things like “expensive” and “junk.”  Well, this calculator helps businesses “run the numbers” and determine if the direct mail idea has the potential to make money.  Click on the image to download the calculator and watch this introduction video to see how simple it is to use.

Surveys, assessments, polls – these are also highly effective ways to grab your audience’s attention – and this one example has helped generate dozens of highly qualified leads within a few short months.

Video & Audio & Online Courses

Video, audio and online courses are highly effective tools for grabbing the attention and interest of an audience.  By being seen and heard, your audience is quicker to trust you as a subject matter expert – and that means they are more likely to come to you when they have a need you can solve.

In 2019 over 32% of Americans have listened to podcasts regularly every month, which is 90 million people. By 2022 this number is expected to go up to 47% and 132 million people.

My podcast, Marketing Stuff, is written and produced by me.  The audience is small business owners, marketing professionals searching for ways to grow their businesses.  The podcast is available through Anchor.FM, Apple podcasts, Google podcasts, Spotify and others.

Click the image above. Link will open in a new tab.

Check out the video, audio and presentations in my Advanced Email Marketing certificate course – make sure you use the coupon code email2020 to gain free access to the course.

Online courses offer a fantastic way to attract new clients and differentiate you from the competition.  My 10-years of online teaching and curriculum development skills can help you develop great online courses for your audience.

Click the image below.  Link will open in a new tab.

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