Strong copywriting attracts more interest, more action, and more demand.
You need copy that delivers the right tone and style for your business, day-in, and day-out, with your audience. And you need a writer that produce the results your business needs, on-time and on-budget.
The Secret to Great Copywriting
You have about 5 seconds to grab your readers’ attention.
And do you know why most businesses fail to grab their audience’s attention?
They don’t really know their audience. And that leads to copy that isn’t relevant to the reader.
Fortunately, my background is in market research, specifically audience research and competitive research. When I write, I use these skills so that my writing grabs your audience’s attention.
From blog posts, social media content, and email copy to sales collateral, landing page and web site copy, white papers and Ebooks, I help develop messaging strategies and write the copy for highly effective content and marketing communications campaigns.
Experienced in search engine optimization (SEO) and digital marketing best practices, my work has helped technology firms, colleges, and universities, professional service firms, retail and e-commerce firms, as well as coaches and consultants.
Audience Personas Improve Results
Audience personas provide that audience insight needed to write great copy and create great content.
If you have this level of information available, fantastic.
But if you don’t, I can create this for you so that you have a better understanding of your audience’s wants, needs, expectations, perceptions, buying process, and selection criteria.
To learn more about personas, check out this article.
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