successful businesses rely on

Data-Driven Marketing Success

Results-Driven Marketing Experience

With over 15 years of leadership as a senior marketing executive, I offer more than just data-driven insights. I specialize in crafting holistic strategies that unite creativity with analytics to achieve remarkable business outcomes. From leading diverse teams and fostering collaboration to navigating complex market landscapes with adaptability and foresight, I bring a unique blend of strategic vision and hands-on leadership. Let me help you exceed expectations and achieve sustainable growth.

Here are examples of the results I recently delivered:

  • +500% increase is year-over-year site traffic.
  • Millions of dollars of revenue generated.
  • +25% increase in actual vs. budgeted new customer acquisition.
  • 0% change in cost per acquisition.
pat mcgraw

Skills Your Business Needs To Grow

You need a person with transferable skills that ensures adaptability, innovation, and versatility in addressing diverse business challenges. They bring a wealth of experience from various fields, enhancing problem-solving capabilities and driving growth. Investing in such talent future-proofs your company against market shifts and fosters a dynamic, resilient workforce.  Here is a partial list of the hard, soft, and marketing tech skills you get with me on your team:

Strategic Marketing Planning and Execution: My primary expertise lies in developing and implementing comprehensive marketing and communication strategies that align with organizational goals and support research and innovation growth. This skill set aligns with my ability to lead and execute effectively.

Project Management: With my extensive experience managing large-scale projects, I bring a sense of security. My strong organizational skills ensure that projects meet quality standards, deadlines, and budget constraints, demonstrating my commitment to delivering high-quality work.

Data Analytics and Insight Generation: I have a proven track record of using data and analytics to drive strategic decisions and measure marketing effectiveness, including gathering and analyzing critical data to make data-driven decisions.

Content Creation and Multi-Channel Communication: I am a skilled storyteller who creates engaging content that builds awareness, interest, and action through various media channels (traditional, digital, owned, earned, and social media).

Client Relationship Management: I develop and maintain strong relationships with crucial stakeholders, clients, and partners by focusing on providing strategic guidance and delivering solutions that fulfill client needs and surpass expectations.

Talent Development and Resource Management: I successfully identify, develop, and manage organizational talent. I also efficiently manage resource allocation and facilitate cross-functional and senior management alignment.

Leadership and Collaboration: I have strong leadership skills that inspire teams and foster a collaborative environment within and across the organization. I’m an effective interdisciplinary leader, coordinating department resources and efforts.

Communication and Presentation: I have exceptional communication skills, both written and verbal. I can convey ideas clearly and persuasively and engage various audiences.

Entrepreneurial Thinking: I have an innovative and entrepreneurial mindset for generating new ideas and approaches. I also work resourcefully and enhance efficiency through leveraging concepts, resources, and networks.

Client-Centricity and Relationship Building: I pride myself on my solid client-centric approach and unique ability to understand and anticipate client needs. My emphasis on building trusted relationships and fostering a team-oriented approach ensures an unwavering focus on client satisfaction.

Problem-Solving and Decision-Making: I possess strong analytical and critical thinking skills to tackle complex challenges and make well-informed decisions. My ability to swiftly execute high-quality ideas showcases my strategic planning skills, from conception to delivery.

Inclusivity and Emotional Intelligence: I have consistently created and fostered an inclusive environment for all employees. My high emotional intelligence allows me to effectively manage interpersonal relationships and team dynamics.

Artificial Intelligence (AI): GPT-4 by OpenAI, Tableau, Zoho CRM with Zia, Meta AI, Microsoft CoPilot

Customer Relationship Management (CRM): Salesforce, HubSpot CRM, Zoho CRM

Email Marketing: Mailchimp, Constant Contact, Campaign Monitor

Marketing Automation: Marketo, Pardot (by Salesforce), HubSpot

Social Media Management: Hootsuite, SocialPilot, Sprout Social

Content Management Systems (CMS): WordPress

Search Engine Optimization (SEO): Moz, SEMrush

Analytics and Data: Google Analytics

Advertising Platforms: Google Ads, Facebook Ads, LinkedIn Ads

Customer Feedback and Surveys: SurveyMonkey, Qualtrics, Typeform

Web Personalization: Optimizely

Proven Success Across Industries

I’ve successfully collaborated with renowned brands like IBM, Microsoft, and Pearson, showcasing my adaptability and deep understanding of consumer behavior.

Here’s a glimpse of the employers and clients I’ve collaborated with to achieve remarkable outcomes. 

Testimonials

No reason to take my word – here are a few comments from clients, colleagues and co-workers.

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30 Minutes Can Change Your Life

Pick a day and time so we can discuss your goals, objectives, expectations – and what I can do to make them a reality!

NOTE: If you prefer avoiding the scheduling app, feel free to call me at 602.529.1390 or email me so we can schedule a time to talk.